Many of you might have misapprehension that designing a logo is an easy process. Logo is not just about playing with some colors, fonts and fancy text but it is an identity of a brand. Hence, it is essential to create an effective logo.
Here are Top 10 logo designing tips for beginners that can lead you to the precise creative path.
1. Understand the client Requirements/Brand
This is one of those frequently-said but seldom followed tips by the designers. Understanding the client’s requirement and brand is essential to create an effective logo. While crafting a logo design, you must not perceive logo as simply an image since it has the potential to effectively drive brand recognition for your company. Before you start designing, it is important to understand the objective of your branding project so that you can add meaning to your logo.
2. Do Research For Trends
When we talk about logo design, it says to be exclusive and unique. If you want to craft exclusive design then you must never follow a rule or walk in a line. Logo design posses time of trends that keep falling in favor and out of favor eventually. Therefore, you must ensure to research well for trends.
3. Type of Logo
The clients are bound to have different types of tastes and preferences when it comes to enclose logo for their business. So it is better to know about their choice before you start creating logo. Usually, there are 7 different types of logos. However, they are all amalgamation of font and images. Each type of logo delivers different feelings to your brand. Out of seven logo types, Pictorial marks and emblem are mostly preferred by the clients. An emblem logo embraces font inside a symbol or an icon like a badge or seal. A pictorial mark is a graphic-based design. It is perhaps the image that comes to mind when you think about logo.
4. Effective use of Color Wheel:
The human mind is highly responsive to color and it has the potential to make or break the design so it is vital to know the effective use of color wheel. Color communicates a lot; hence graphic designers need to know the power of color psychology to bring importance to their designs. Being a designer you must pick your colors wisely to enhance definite elements of the logo and bring hint to your message with the right use of shade and tone. If you are creating a logo for global corporation then chose color wisely as there are cultural differences in the way colors are inferred.
5. Sketch the output
Sketching the output is crucial as this is the key to understand the color wheel and manage the color scheme. Color is the most immediate way of assigning messages and meaning to the logo. While sketching the output for your logo, think about the colors you are going to use. You must start with multiple sketches concurrently, so that you may apply different colors to see different output. Being a graphic designer, you must believe that the theory of color is complex. To create an effective design, you must use colors that are near to each other on the color wheel like, red, orange or yellow hues.
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6. Use shades & Shadows
Shades and shadow is an art terminology for the lighter and darker variations of a single color. Shades and shadows can really add visual depth and texture to the logo, when used in the right way. However, many people designers make mistake of overdoing it. The key is not to overdo it. Always remember that the qualities of a shadow rely on the light direction as well as on the intensity. You must use shade and shadows in logo as it help you in understanding texture, dimension, and perspective.
7. Typographic, Objective types
There are lots of animated and vibrant options for typographic fonts for logo that you can easily download from various resource sites. Make sure that you use professional and high quality typographic fonts in your logo design for proficient look.
8. Use Tools to make that Job Easy
If you beginner but want to get off the best start then you must deploy some of the best tools in order to make your job easy. An effective logo must look professional and at the same time it must represent what your company does. So to attain best logo, you can use web-based logo design tools, where you need to browse a library of thousands of professionally-design icons and put in two lines of text containing your company name and tag line. You can also change colors, fonts and sizes as often as you wish. Once you have created the perfect logo, you can use it on a website.
9. Respect the Second Opinion
Once you have done with the designing part or have a few logo designs, you must go through several rounds of reconsiderations. There are things that you must have forgotten during the designing stage hence, you should always ask other experts of your company for revision and second opinions.
10. Balance and Proportions matters a lot
It is crucial that your logo imitates synchronization and balance. Always make a note that all the elements and text in the logo must be readable even when it is minimized to the smallest size. Ensure that it looks good and works in all sizes. Make use of stylish degradation in order to change your logo if required to display correctly in smaller sizes.
A strong logo design is essential to represent your brand or business. To find the best logo you must follow the tips mentioned above. However, to get a logo that sufficiently highlights the value your company as well as it is visually appealing can be difficult, but if approached precisely, it can certainly be accomplished.